How to use the Clarity wordmark and mark correctly - the two approved colors, backgrounds, clear space, sizing, and what to avoid. Download any asset directly below.
This first release covers the logo only. Typography, color, and product-UI guidelines will be added to this site as the system grows.
The wordmark is the primary lockup - use it wherever there is room. The mark is the standalone symbol for tight spaces like app icons, favicons, and avatars where the full name isn't needed.
SVG is the master format - vector, infinitely scalable, best for web, product, and print. PNG is provided for quick use in slides and docs (transparent background). Use the blue files on light backgrounds and the white files on dark backgrounds.
The logo appears in exactly one of two colors - never a gradient, never a third color. Choose by background: Clarity Blue on white and extremely light surfaces, White on dark surfaces.
Always place the logo on a background that gives it strong contrast - blue on light surfaces, white on dark surfaces. Avoid mid-tones where neither version reads cleanly.
Protect the logo with clear space, and never reproduce it below its minimum size.
Keep padding on all sides equal to the height of the Clarity mark (x). Text, other logos, and hard edges stay outside this zone.
For the mark alone, use clear space equal to half the mark's height on every side.
Below these sizes the letterforms and mark lose clarity. When in doubt, size up.
The logo is fixed artwork. Don't alter, redraw, or decorate it - use the supplied files as-is.
Don't change the color
Don't stretch or distort
Don't rotate or tilt
Don't add shadows or effects
Don't place on busy backgrounds
Don't use low-contrast pairings
Don't apply gradients
Don't rebuild or re-typeset the lockup
